WHITE LABEL PPC FOR AGENCIES
Senior white label PPC —
slotted straight into
your agency.
With over 20 years of combined PPC experience and more than 50 white label integrations delivered across six years, we’ve worked with agencies of every size.
Campaign management, strategy, senior-level client meetings — all delivered under your brand, exactly as you need it. No minimum contract, no junior staff, no lengthy onboarding.
We’ve delivered white label PPC for over 50 clients across six years. We know how to work invisibly, communicate in your voice, and make you look good to your clients — because that’s the only thing that matters in this arrangement.
Why agencies work with us
✓
Senior resource immediately
✓
Fully under your brand
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Any scope, any hours
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No minimum contract
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Fees agreed upfront
Get the resource you need
→
50+
White label integrations
delivered
7
Years delivering
white label PPC
20+
Verticals we’ve worked
across
0
Minimum contract length
When agencies call us
The situations where
slot-in PPC resource makes sense.
Most agencies don’t need a permanent PPC hire — they need reliable senior resource they can activate quickly and scale up or down as client requirements change.
We’ve worked with agencies of every size and structure. The situations are usually one of a handful of familiar ones.
01
You’ve won a client you can’t resource
You’ve pitched and won, but your PPC capacity is already at its limit. We step in immediately, under your brand, and deliver the work while you get organised.
02
Your PPC team is overstretched
Existing clients need more attention than your team can give. We take on the overflow — specific campaigns, specific accounts, or specific tasks — without disruption.
03
You need senior expertise you don’t have in-house
A client needs Shopping feed strategy, Performance Max restructuring, or a senior-level audit. You need an expert, not a generalist. We cover it.
04
You need support for a pitch or new business meeting
We can support pitches, produce audit documents, and attend client meetings under your brand — whatever it takes to help you win and retain clients.
05
You want to offer Google Ads without hiring in-house
Some agencies use us as a permanent, invisible Google Ads department — delivering the service to their clients without the overhead of a full-time hire.
WHAT WE COVER
Any task. Any hours. Any scope.
We don’t have a fixed white label package. We cover whatever your client needs — from a single campaign audit to full ongoing account management and client services.
01
Campaign Setup & Management
Full Google Ads management across Search, Shopping, Performance Max, and Display. Built to best practice from day one.
02
PPC Strategy
Account structure, bidding strategy, keyword architecture, and 12-month planning. Senior strategic thinking delivered under your brand.
03
Google Ads Audits
Independent, written audits of your clients’ accounts. Presented as your agency’s work — with findings and recommendations your clients can act on.
04
Client-Facing Meetings
We can attend strategy sessions, quarterly reviews, and new business meetings — as part of your team, under your brand, representing your agency.
05
Pitch Support
PPC strategy documents, account reviews, and senior input for new business pitches. We help you win clients you might not otherwise be able to resource.
06
Emergency Support
Account suspended, GMC feed rejected, policy issue with a live campaign — when something goes wrong for your client and needs fixing fast, we’re available. We’ve seen and resolved most things.
HOW IT WORKS
Simple to set up. Simpler to run.
01
Tell us what you need
A quick conversation about the client, the scope, and how you need us to operate. Fully white label, semi-visible, or anything in between.
DAY ONE
02
We agree scope and fees
Clear pricing agreed before we touch anything. No retainer surprises, no scope creep billing. You know exactly what you’re paying for.
WITHIN 24 HOURS
03
We get to work
Access granted, we’re in. No lengthy onboarding — we’ve worked across every vertical and can get up to speed on a new account fast.
IMMEDIATELY
04
You stay in control
Regular updates in whatever format suits you. We communicate in your voice, use your templates, and keep you fully in the loop at all times.
ONGOING
WHAT MATTERS TO AGENCIES
The things that make a white label relationship
actually work.
We’ve done this for a long time. We know what agencies worry about — and we’ve structured how we work to address all of it.
01
Your client never knows we exist — unless you want them to
We operate completely under your brand. No 54 Digital branding on reports, emails, or presentations. We use your templates, your email signature if needed, and communicate exactly as you’d expect your own team to.
02
We won’t poach your clients
This is the thing agencies worry about most and rightly so. We have no interest in going direct to your clients. Our business model is built around agency partnerships — not competing with them. We’re happy to put this in writing.
03
Senior people on every account — not juniors briefed by seniors
The people who talk to you are the people working on the account. We don’t hand work down a chain. You’re getting the same senior expertise your end clients would get if they came to us directly.
04
Flexible enough to dip in and out
No minimum contract means you can use us for one client, one month, one campaign — or build an ongoing relationship that covers multiple clients. We flex entirely around what you need.
05
Fees you can mark up comfortably
Our fees are structured to give you a sensible margin when you pass them on to clients. We’re not trying to undercut anyone — we’re trying to build long-term agency relationships that work commercially for both sides.
WORK WITH US
Need senior PPC resource
right now?
Tell us what you’re working with — the client, the scope, and how quickly you need to move. We’ll come back to you the same day with a clear view of how we can help and what it’ll cost.
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Same day response — we know agencies move fast.
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Clear fees agreed upfront — no surprises.
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No minimum contract — in and out as you need.
✓
Senior resource immediately — no onboarding delay.
No commitment. No hard sell. Delivered within one week.