PPC for ecommerce brands that want a partner, not a provider.
Senior PPC specialists only.
We embed ourselves into your business to improve profitability, product performance and long-term growth — not just ad metrics.
Is your account underperforming? Get a free Google Ads audit
- Independent account review
Honest & in-depth — the good and the gaps.
- 12-month budget forecast
Spend and performance mapped to your business.
- Implementation roadmap
Actions you can use right away.
Request your free audit
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20+
Years combined experience
£300k+
Monthly budgets managed
100%
Senior managers on every account
0
Minimum contract length
How we work with e-commerce teams
We don't operate in isolation. We work as part of your team.
PPC is most effective when it’s aligned with stock, margin, product performance and commercial priorities — not managed at arm’s length by an agency that only looks at ad metrics.
01
Senior specialists on every account, always
The person you meet is the person running your campaigns. We don’t use juniors or hand accounts off once you’ve signed. Your account manager is a senior PPC professional, full stop.
02
We optimise for profit, not vanity metrics
Most agencies optimise for ROAS. We integrate your cost of goods and operating costs so every campaign decision is grounded in actual profitability — not numbers that look good on a slide.
03
12-month strategic planning built around your business
We develop annual marketing plans that account for your seasonality, stock levels, market conditions, and growth targets — so your PPC is always ahead of the curve.
04
Complete transparency — you own everything
Full data access, clear reporting, no black boxes. You’ll always know exactly where your budget is going and what it’s delivering. No smoke and mirrors.
05
No minimum contract — ever
We keep clients through results, not contract terms. Stay because we’re delivering. Leave whenever you want — though in over a decade of doing this, very few ever have.
WHAT WE DO
A focused range of services for e-commerce businesses who want more from their paid search investment — run by people who know what they’re doing.
01
E-commerce PPC Management
Shopping, Search, and Performance Max campaigns built to maximise profitability — not just revenue. We factor in your margins from day one.
Learn more
02
Strategic Planning
12-month plans aligned to your calendar — seasonality, stock, promotions, and growth targets built in from the start.
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03
Google Ads Audits
Independent, in-depth reviews of your account. No checklists — every recommendation written specifically for your business.
Learn more
04
B2B Google Ads
Close the loop from click to closed deal. Offline conversion tracking, CRM integration, and proper attribution for B2B campaigns.
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05
Profitability Analysis
We integrate your cost of goods and business costs into campaign optimisation so decisions are driven by profit, not just ad spend.
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06
White-Label PPC
Senior resource for agencies, seamlessly under your brand. No minimum contract, no lengthy onboarding — we’re ready to go.
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CLIENT RESULTS
What our clients say.
★★★★★
“54 Digital have been nothing but outstanding. They guided us through Google Ads and Analytics, and we’ve seen strong growth each year while consistently reducing cost per lead.“
Sandhole Oak Barn
Wedding & Events Venue
★★★★★
“With a complete overhaul of our accounts by Mark and the team, the performance has shown us that PPC really does work when managed in the right way.”
Porcelain Superstore
UK’s Largest Independent Tile Retailer
★★★★★
“We would highly recommend the team. They deliver great results and consistently provide data-driven insights that add genuine value — not just numbers on a page.”
Height For Hire
Plant & Equipment Hire
Why 54 Digital exists
Most agencies charge for activity not outcomes
We’ve audited hundreds of accounts. The vast majority are underperforming and under-attended. Not because Google Ads doesn’t work — because nobody’s doing the actual work.
“We built 54 Digital because I saw this first-hand. I was spending most of my time building PowerPoints to justify our fees — not improving client accounts. There had to be a better way.”
Mark Pitchford — Founder, 54 Digital
76%
of accounts we audit are underperforming
Not because the channel doesn’t work — because the work isn’t being done. Budgets wasted on irrelevant searches, poor structure, no strategic direction.
5%
Hours spent on reports vs. your campaigns
We deliver clear monthly reporting — but we’re obsessive about keeping it concise. Senior time belongs in your account, not in slide decks designed to make inactivity look like progress.
10+
Years working directly with e-commerce businesses
A decade of doing this properly. We know e-commerce PPC inside out — from Shopping feed optimisation to full-funnel strategy.
Free Google Ads Audit
Is your account performing as well as it should?
Most accounts we audit are leaving money on the table. We’ll give you an honest, independent review — completely free and with no obligation to work with us afterwards.
✓
Independent account review
Tailored to your specific business goals — not a generic 10-point checklist.
✓
Written recommendations
Actionable findings you can implement immediately, with or without us.
✓
12-month budget & performance forecast
Full breakdown of projected spend and revenue to inform your planning decisions.
✓
Audit discovery call first
25-minute conversation to understand your goals before we start the review.
Request your free audit
Fill in your details and we’ll be in touch the same day.
Straight answers to the questions e-commerce owners actually ask.
Most Google Ads content is written for agency professionals, not for the business owners spending the money. Our 5-minute PPC tips are short, practical guides written specifically for e-commerce owners.
No jargon. No theory. Just the things you actually need to know.