54 Digital Logo
Request audit

5 MINUTE PPC TIPS

Google Ads advice written for business owners, not agencies.

Most Google Ads content is written for marketers. This isn’t. These are short, practical answers to the questions e-commerce business owners actually ask — written by the senior PPC team at 54 Digital.

ABOUT THESE TIPS

No jargon. Each tip covers one specific question in plain English — the kind of thing you’d ask a senior PPC manager if you had them on the phone.

New tips published weekly. Topics cover everything from campaign structure and bidding strategy to Shopping feeds, Performance Max, and where your budget is actually going.

54

Written by the 54 Digital team

20+ years combined PPC experience

Are you paying Google more than you need to? (a 5-minute Google Ads target check)

Google is quick to tell you when you could spend more — limited by budget, add more keywords, loosen your target. The one thing it never mentions is when a campaign is quietly beating the target you set, which usually means you’re paying more than you need to. Here’s a five-minute check to find it — made newly urgent by a change landing on 17 August.
5 min read
Beginner

Read the tip →

5 minutes

Quick Read

Actionable immediately.

Your latest tip

All tips

More added every week

Are you paying Google more than you need to? (a 5-minute Google Ads target check)

Google is quick to tell you when you could spend more — limited by budget, add more keywords, loosen your target. The one thing it never mentions is when a campaign is quietly beating the target you set, which usually means you’re paying more than you need to. Here’s a five-minute check to find it — made newly urgent by a change landing on 17 August.
5 min read

Read the tip →

Are you double-counting your Google Ads revenue? (a 5-minute check + implications)

In plenty of accounts the conversion problem isn’t under-counting — it’s the same purchase being counted twice, inflating your revenue and misleading Smart Bidding. Here’s a five-minute check to find it, and how to fix it without knocking your campaigns sideways.
5 min read

Read the tip →

Are you wasting money on Google Ads products that never convert?

Your overall return on ad spend can look perfectly healthy while individual products quietly take budget and never return a sale. Here is a five-minute check to find them in the Products tab — and, just as importantly, how to avoid switching off a product that actually sells well by another route.
6 min read

Read the tip →

How to find wastage in your Google Ads account with CTR

Irrelevant searches in your account are not necessarily a waste of money. They are a symptom of potential wider issues. Here’s a five-minute check that shows you what Google has misunderstood about your business — and whether anyone has noticed.
6 min read

Read the tip →

What is ad strength in Google Ads — and does it actually matter?

Ad strength appears in every Google Ads account but most business owners don’t know if it actually affects performance. Here’s the honest answer — and what to focus on instead.
5 min read

Read the tip →

html