5 MINUTE PPC TIPS
Google Ads advice written for business owners, not agencies.
Most Google Ads content is written for marketers. This isn’t. These are short, practical answers to the questions e-commerce business owners actually ask — written by the senior PPC team at 54 Digital.
ABOUT THESE TIPS
No jargon. Each tip covers one specific question in plain English — the kind of thing you’d ask a senior PPC manager if you had them on the phone.
New tips published weekly. Topics cover everything from campaign structure and bidding strategy to Shopping feeds, Performance Max, and where your budget is actually going.
Written by the 54 Digital team
20+ years combined PPC experience
All tips
Campaign structure
Bidding strategy
Google Shopping
Performance Max
Feed Optimisation
Finding wastage
Conversion tracking
Analytics & reporting
What is ad strength in Google Ads — and does it actually matter?
Campaign Structure
Quick Read
Actionable immediately.
All tips
More added every week