E-commerce Google Ads Management
Google Ads management for
serious e-commerce businesses.
Senior PPC specialists managing £10,000–£100,000/month in ad spend. Shopping, Search, Performance Max — built around your margins, not just your revenue.
Google Shopping
Performance Max
Search Campaigns
Feed Optimisation
Remarketing
Conversion Tracking
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Senior manager on your account
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Profit-led optimisation
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12-month strategic plan
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Full transparency
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No minimum contract
Start with a free audit
→
20+
Years combined e-commerce PPC experience
£10k+
Minimum monthly ad spend managed
100%
Senior managers on every account
0
Minimum contract length
The problem we solve
Most e-commerce businesses are paying for PPC management that isn't happening
We audit a lot of e-commerce accounts. The pattern is almost always the same: a reasonable budget, an agency retainer, and campaigns that haven’t been meaningfully touched in months.
It’s not always negligence. It’s the agency model. Large teams, junior account managers, and fee structures that reward client volume over client results.
At £10,000–£50,000/month in ad spend, you can’t afford for this to be happening to you. The difference between a well-managed and poorly-managed account at that level is significant — in both wasted spend and missed revenue.
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Campaigns never left on autopilot
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Shopping feeds never updated
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Optimising for ROAS, not profit
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No seasonal strategy
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Junior/intern account managers
Campaign types
The full Google Ads mix, managed properly.
We manage every campaign type available in Google Ads — and know when to use each one based on your specific business, products, and goals.
01
Google Shopping
Feed-led campaigns built on clean, optimised product data. We audit and continuously improve your feed structure, titles, and attributes to maximise impression share and conversion quality.
02
Performance Max
We use PMax where it makes sense — not because Google recommends it. Properly structured asset groups, audience signals, and brand exclusions to maintain control of where your budget goes.
03
Search Campaigns
Keyword strategy built around your product range and customer intent. Tight match types, negative keyword management, and ad copy aligned to your specific product and seasonal messaging.
04
Remarketing & Audiences
Segmented remarketing to reach past visitors, basket abandoners, and existing customers with the right message at the right time — without wasting budget on audiences unlikely to convert.
05
Demand Gen
Where appropriate, we use Demand Gen campaigns to reach new audiences at the top of the funnel — integrated with your broader Google Ads strategy rather than running in isolation.
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Conversion Tracking
Accurate conversion tracking is the foundation of everything. We audit and implement tracking across all touchpoints — including enhanced conversions and offline conversion data where relevant.
Our approach
How we actually manage e-commerce accounts.
Not a process deck. The real things we do differently that produce better results.
01
We start with your business, not your campaigns
Before touching any settings, we spend time understanding your margins, your best and worst performing products, your seasonal patterns, and what profitability actually looks like for your business. Everything else follows from that.
02
We integrate your cost of goods into campaign decisions
Most agencies optimise to a ROAS target. We go deeper — factoring in your actual product margins so that budget is weighted towards the products that make you the most profit, not just the most revenue.
03
We treat feed quality as a core ongoing task
Your Shopping feed is your product catalogue in Google’s eyes. We audit it thoroughly at the start and treat feed optimisation as a continuous task — not a one-time setup. Title structure, attributes, custom labels, and category mapping all get regular attention.
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We plan 12 months ahead, not 30 days
E-commerce has peaks, troughs, promotions, and stock challenges that a reactive agency will always be behind on. We map these out at the start of the year and plan your campaign activity, budget allocation, and messaging well in advance.
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We tell you what’s not working, not just what is
Reporting that only highlights wins isn’t honest. You’ll get a clear picture of performance — including the areas where we’re still improving, what we’re doing about it, and what we expect to happen as a result.
Who this is for
E-commerce businesses spending £10k–£100k/month on Google Ads.
We work best with businesses at a level of ad spend where the quality of management genuinely moves the needle — and where the cost of poor management is significant.
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You’re unhappy with your current agency’s results
Performance has plateaued or declined and you’re not getting clear answers about why.
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You suspect your account is under-managed
Reports arrive on time but you’re not sure anyone’s actually working on the account between them.
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You want an agency that understands your business
Not just your ad account. Your margins, your products, your customers, and your goals.
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You want a long-term partner, not a vendor
Someone who’s invested in your success and treats your marketing budget like their own.
This probably isn’t right for you if…
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Your monthly ad spend is under £5,000 — we’re not the right fit at that level.
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You’re not currently running Google Ads and want to start from scratch with a small test budget.
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You want an agency who doesn’t specialise in your biggest channel
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You’re looking for the cheapest low touch option — we’re not that, and we wouldn’t want to be.
CLIENT RESULTS
What e-commerce clients say.
★★★★★
“With a complete overhaul of our accounts by Mark and the team, the performance has shown us that PPC really does work when managed properly. The difference from our previous agency was immediate.”
Porcelain Superstore
UK’s Largest Independent Tile Retailer · E-commerce
★★★★★
“They consistently provide data-driven insights that add genuine value. We finally have full clarity on where our budget is going and what it’s delivering — something we never had before.”
Height For Hire
Plant & Equipment · E-commerce & B2B
HOW WE CHARGE
Transparent fees tied to actual work.
We charge for time spent working on your account — not a flat retainer regardless of effort, and not a percentage of your media spend that grows regardless of results.
This model keeps us honest. Our fee reflects the work going in — and you’ll see exactly what that work is producing in your account and your results.
We’ll agree a fee upfront based on the scope of your account and what it needs. No surprises, no hidden costs, no renegotiation when your spend increases.
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Time-based fees
You pay for hours worked in your account — not a percentage of your media spend.
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Agreed upfront
Fee and full statement of works agreed before we start. No surprises, no scope creep billing.
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No minimum contract
Month to month. Stay because we’re delivering results.
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Free in-depth audit first
We review your account before you spend a penny with us.
Get started
Start with a free, independent audit of your account.
We’ll review your current campaigns honestly — what’s working, what isn’t, and what we’d do differently. No obligation to work with us afterwards.
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Written recommendations — actionable immediately.
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Discovery call first — 25 minutes to understand your goals.
Request your free audit
We’ll be in touch the same day.
No commitment. No hard sell.