“Excellent service”
“Really helped our growth”
“The team have been first class”
“Support has been amazing”
Google YouTube Advertising - Google Partner
Advertise on YouTube and reach your audience and new customers efficiently.
YouTube can be an excellent medium to cost effectively get your message out.
Only pay when users have watched your advert, and only display your advert to the right users.
From demographic age ranges, particular channels and videos, audiences similar to your customers and specific keywords and themes – You get to decide who views your advert.
Reach out to our team to discuss how best YouTube can work for your business.
Please provide us with some details and our team will get back to your shortly.
Our Approach
Our approach focuses on the two core foundations of YouTube advertising – Your audience, and your creative. We work with available tools to define your audience demographics and goals.
Using tools such as Google Analytics, SEM Rush, YouTube research and your own CRM data, we clearly define target audiences to associate with your customer profile.
These audiences are split into sub-groups such as users who have a specific interest in a group of relevant videos, or users who match your demographic profile and have previously searched in Google.
We then work with our client to define the outlines of best-practice YouTube adverts, trying to focus the key message within the first 5 seconds of any video to retain attention.
Your message is then tested and delivered across different audience segments to determine the best response rates along with cost per delivery. YouTube shouldn’t be focused on last click/direct sales, and so the metrics to determine success are different. at 54 Digital we report on all aspects of engagement, channels and videos and channel engagement to determine any successful uplift and rand awareness from campaigns.
Google Ads YouTube Advertising - Ad Formats & Delivery
YouTube offers a flexible, and often low cost solution to reaching a wider audience for your brand.
It’s important to understand the different types of adverts you can display to users on YouTube, and the costs associated with these ads.
Generally, the most popular type of advert on YouTube are skippable in-stream ads.
This ad type consists of a video advert, which can appear before, during or after a user is watching a video.
Skippable means that after 5 seconds of your advert, the viewer can skip to the content they were watching.
The good part, you only pay when a user watches either 30 seconds of your video, of the entire video if it is shorter than 30 seconds.
This means that you only pay for users who are generally engaged with your video.
Other ad types include non-skippable in-stream, in-feed video ads, bumper ads, outstream-ads and mastheads.
- Non-Skippable follow the same format as skippable, however the user can’t skip and so you are always charged for an ad view.
- In-Feed Video Ads allow you to promote your own videos along side other similar videos, such as in a users feed with watch next suggestions.
- Bumper Ads are similar to non-skippable but have a maximum duration of 6 seconds, designed to deliver a short high-impact message
- Outstream run on other website which display YouTube videos and are a mobile only-format.
- Mastheads are take-over slots on videos and the YouTube homepage, typically used by very large advertisers looking to promote a new product or service. Mastheads can require a very large budget and are not for the majority of advertisers.
Depending on your goals, your video assets and available budget, its likely most advertisers will start with skippable in-stream videos. If you are looking to promote your own videos and awareness of your channel, in-feed videos can also be a great choice.
Whichever format you use, a compelling creative and correct audience selection is essential to create the best awareness of your brand.
Google Ads YouTube - Choosing Your Audience
One of YouTube’s greatest assets is the ability to define the audience you would like to reach. While YouTube takes some of the control out of your hands, you can still create a detailed plan to maximise your engaegment.
With this “audience”, you get to select the demographic of the users, the location, the types of videos they watch and search terms in Google.
The core targeting components of YouTube are;
- Demographics such as age range, parental status and income
- Detailed Demographics: Students, Homeowners and new partners amongst others
- Interests such as ‘sports fans’, ‘car enthusiasts’ etc
- Affinity Segments showing a strong affinity towards certain topics
- Life Events such as graduation and engagements
- In-Market Segments – Users actively searching for products and considering purchases
- Custom Segments – Users searching for certain keywords and combinations of other audiences
- Your own data segments – Such as users who have visited your website or made a purchase previously
- Customer Data – Email addresses as an example of your existing customers, hashed by Google so their personal details can’t be revealed
- Similar Audiences – Google can build audiences who look like your existing customers
- Placements – Specific YouTube videos and channels which can be directly related to the products and service you sell
With YouTube Advertising, there is a huge range of detailed targeting options, and getting these right from the start to maximise your campaigns and reach new customers is imperative for success.
We develop detailed plans in collaboration with our clients to show their adverts to the right audience, and develop and refine this for maximum engagement. Reach out to our team to start a conversation.
More details of our Google Ads YouTube Services
Channel & Video Research
Our team use search tools across YouTube along with manual research to identify the best videos and channels to serve your adverts on. Actively targeting specific videos which relate to users looking for solutions and guides related to the products and services our clients sell
Demographic Detailing
Along with channel research, demographic targeting and profiling is critical to get the most from your budget. Looking at the characteristics of your existing customers, we deliver ads directly to users who fit your customer profile. Further targeting your budget to the most relevant users.
Seasonality Planning
Link any industry or vertical, seasonality planning is hugely important and can be revealing. A relatively straightforward task to undertake, the detail is in applying those insights into your campaign and budget planning. We forecast annually for all of our clients, with justifying reasons such as expected increased around vital times and longer research periods.
Competitor YouTube Research
It’s always worth keeping an eye on your competition, and feeding this information towards any tweaks in your campaigns. From advert engagement to finding audiences, our tools research competitors to help our clients keep a wider view on other advertisers within a given industry.
Audience Creation
A detailed above, YouTube offers a huge range of audience tools. Often Custom Audiences where a combination of factors work the best, and with the right groundwork in place, these audiences will be critical to your success. Testing different combinations of audiences and demographics helps feed back into your overall strategy. The cost effectiveness and engagement of these audiences helps to further refine our clients performance and reach.
Data-Driven Reporting and Analysis
All of our clients have access to daily reporting showing exactly where there adverts serve across all of our channels including YouTube, the engagement and costs metrics, and details of all audience targeting. This data is fed back into data-driven models to help optimise performance on a wide scale. Transparency is at our core and by working together with our clients, we make better decisions to feed back into the algorithms which power our performance.
Feel free to reach out to our team for an informal chat: