Google Ads PPC Audits - From The Experts

Experience is everything. We’ve been auditing Google Ads Accounts for over a decade. We’ve worked on just about every vertical and every type of client.

From hyper-local estate agents, to globally recognised travel agents, we’ve covered it all.

We know what it takes to make Google Ads PPC work. Our team forensically go over ever aspect of an account, starting from the ground up, and aligning this to the specific business needs of each client.

Reach out to our team, and let us identify any opportunities you may be missing. You might be surprised at just how much opportunity there often is in accounts which we audit.

Let’s chat today.

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Our Approach - Google Ads Audit

We have over a decade of experience, auditing hundreds of accounts. The first step in our PPC auditing process is to understand the needs and business requirements of our client.

Without the knowledge of our clients aims, producing an effective, actionable audit is almost impossible.

With the knowledge of our clients aims and goals, our work then develops from an in-depth audit, to an actionable plan for growth.

We cover every aspect of PPC in Audits, from the ground up, looking at the goals and aims, how these metrics are tracked across platform like Google Analytics, and then onto the core of Google Ads. Looking at every aspect, from the pillars of ad quality and relevance which impact your cost per click, to your keyword universe, shopping feed quality and other aspects, which can impact your reach for new customers.

Our PPC audits are layered up from each stage, providing information in a digestible format which can be taken to any level of your business.

Over years of working across a wide range of verticals, we’ve developed our best practice approach which we then tailor individually for each of our clients.

Reach out to our team today and get started on the process to rapidly improving your PPC accounts.

Google Ads Audits - More Information

Fact Finding

We discuss every area of your business and current performance. Your worries and challenges, your wins, your goals and plans for your business. Working to understand you business and market before any marketing discussions.

Tracking and Measurement

You need to understand your tracking and measurement, from Google Analytics e-commerce tracking, to end-to-end B2B offline tracking. Our audits start here, to ensure that the data you and your campaigns rely on is up to scratch and measured correctly. We create a foundation of data your can be confident in.

Campaigns Setting & Best Practice

After our tracking audit, we then move onto campaign settings and best practice. Are you reaching the right users geographically? Are you targeting the right languages? Have you all of the ad extensions applied which can help reduce your cost per click? How much budget are you spending on products which don’t covert? We cover every aspect in our Google Ads PPC Audits to highlight opportunities for growth.

Google Shopping Feed Audit

If you run Google Shopping, we audit every point of your feed. From disapproved products, the optimised titles, descriptions, product categories and more. Shopping Feeds are often created from a basic plug-in, and getting the data right here takes time and skill, but can have a huge impact on performance. A shopping feed audit is essential to look for any new opportunities.

Keyword Universe & Reearch

Are you reaching all of the relevant users you should be? Or are you reaching users which aren’t relevant to your business? Our keyword research tools identify any gaps in your keyword universe, and specifically related to your market and competitors. There can be huge opportunities in reaching new users with keywords which have never been used in your account before.

PPC Audit Write Up & Actions

Every single audit is created with an in-depth, actionable write-up and set of actions. We reveal every piece of information on your account for you to take away and show to the rest of your business. Actionable steps can be implemented, and KPIs judged directly from the output and actions from our audits.

Feel free to reach out to our team for an informal chat: